NLB Mobile App & PressReader Publicity Refresh


Under the Product & Publicity Functional Team, I was briefed to refresh the existing publicity poster for the NLB Mobile app and create a design for the PressReader app in the same style. These designs were to be adapted for 26 public libraries through large format decals based on identified prime display areas at the public libraries: wall and elevator decals, banners etc. For the refresh, I was inspired by model kits which reflected the modularity and cohesiveness of the main features of the apps, and opted for a neutral background in order for the decals to gel with the wide range of interiors for the 26 sites.

I worked with a small team of two others to generate copy and icons. I also worked closely with the procured Events Management Company Cityneon for dimensions of each site for artwork adaptation.

Digital artwork (Adobe Illustrator).

All photos by R. Koo (Cityneon).

Decal at library@orchard.
Banner at Jurong Regional Library.
Pillar wraps at Woodlands Regional Library and Chengsan Public Library.
Elevator decals.