Library Etiquette Campaign

2017

Created a series of three stop motion animations as part of a public library etiquette publicity campaign. The campaign was created under the Product & Publicity function team, which brainstormed punny lines revolving around key etiquette points. Visual assets were drawn and coloured traditionally, with digital adaptation in order to adapt the shots to three dimensions: square Instagram posts, portrait digital bulletin boards, and landscape video walls.

Stop motion animation (Canon 5D Mark II, Adobe Photoshop).

Also posted on @publiclibrarysg Instagram.
Also posted on @publiclibrarysg Instagram.
Also posted on @publiclibrarysg Instagram.
Sketches and paper pieces used for the animation.